Ana Marta M. Flores is a PhD in journalism, researcher at ICNOVA/iNOVA Media Lab and Obi.Media - Media Innovation Observatory at the same university. She is also a collaborator of the Trends and Culture Management Lab, at the University of Lisbon (CEAUL). Currently, she is a postdoctoral researcher of MyGender project, at the University of Coimbra, and communication officer of the Digital Culture and Communication section of the European Communication Research and Education Association (ECREA).