Joana Cerejo
Joana Cerejo is a UX Lead specialising in human-centred AI, with over a decade of experience designing intelligent services across fintech, retail, and industry. She combines behavioural science and foresight to translate AI into experiences that genuinely serve human needs. She is the author of The Anticipatory Design Playbook and was nominated for the 2021 VentureBeat Women in AI Awards.
Morning
When AI Gets It Wrong: Designing for Intent, Not Just Data
PBS Auditorium | Floor 0
AI systems are becoming more accurate, yet many still struggle to create meaningful adoption. The problem is rarely technical, but behavioural. In this talk, I’ll explore why prediction alone is not enough and how designing for intent, motivation, and user agency can make AI systems more relevant, resilient, and trustworthy. Attendees will leave with a practical lens to design for what is preferable, not just what is probable.