Madalena Costa
Madalena is a Head of Product Experience and Operations passionate about AI-driven, human-centered design. As a Google Women Techmakers Ambassador and Co-lead of Ladies that UX Lisbon, she advocates for diversity, mentors women in tech and shares insights on AI in product, systems thinking and innovation.
Morning
The perfect makeup routine - AI builds the foundation, Human adds some glow
PBS Auditorium | Floor 0
AI can prep, automate and optimize, but should it take over the entire experience? While technology lays a strong foundation, the final touch often requires human expertise to ensure trust, personalization and engagement. In this talk, we’ll explore the balance between AI and human intuition, breaking down a decision-making framework for seamless integration across industries. And who knows, there might even be a fun analogy to bring it all to life!