Marília Felismino Simões, with 15+ years in Data Science, led teams at TomTom and TNT/FedEx, overseeing global e-commerce operations for map sales. With expertise in International Digital Business and Customer Intelligence Management, she blends business acumen with analytical skills for evidence-based solutions. Marília, now based in Lisbon after global roles in Amsterdam, co-founded ML Analytics with her husband, a boutique specialized in generating business value from company data using state-of-the-art Artificial Intelligence tools. The company operates serving clients like the European Space Agency. As an independent consultant, she and her team specialize in turning data into tangible business outcomes through cutting-edge AI and Data Science techniques.