Marina Kauponen
Marina Kauponen is an HR professional with over 10 years of experience in building strong, engaging organizational cultures and leading distributed multicultural teams. She started her career in journalism and has extensive experience in communications and developing brand strategies for major companies.
Afternoon
Workshop | Defining Your Personal Brand: Crafting a Mission that Resonates
EDP Auditorium | Floor 1
Your personal brand isn’t just a logo or a LinkedIn headline—it’s the story you tell and the impact you make. In this practical workshop, you will explore your personal brand through the lens of the hero’s journey, theory of archetypes, and other social psychological tools. With the support of other participants, you will uncover how you are perceived, identify the traits shaping your identity, and define a mission that truly reflects your values and aspirations. By the end, you will have a clearer sense of your unique path and a personal statement that resonates with you and your personal and professional identities.